Digital content marketing marketing is the process of promoting products and services by using many online channels. You can specialize in social media or search engine optimisation (SEO) and implement strategies to help websites get high rankings in Google searches and draw more users.
The job is usually team-based, and you might be working with designers, copywriters or animators on projects so collaboration skills are important. You could also be expected to study your client’s competitors as this will help you understand what advertising methods are most efficient for their business. Your duties will probably include planning campaigns, consulting with clients, analyzing potential innovative digital marketing strategies and monitoring the effectiveness of the current strategies to ensure they’re providing good value for money.
You might find yourself working on short-term contracts with business owners who need help to develop their brand or advertising campaigns. You may also manage long-term projects on behalf of a marketing agency. These could include the development and monitoring of their social media presence as well as managing their website analytics.
You will be well-suited to a career in digital marketing if are empathetic and able to put yourself in the shoes of your customers in order to understand their requirements, challenges and desires. Being adaptable as well as able to take on new challenges and receive feedback are crucial traits, as digital marketing is always evolving which means you have to stay ahead of the curve. As you grow in experience, you might decide to take on a leadership position or become a digital marketing professional.